Perceptor: A Model for Product Positioning
نویسنده
چکیده
Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use.
منابع مشابه
تبیین اثر موقعیتیابی محصول بر عملکرد شرکت
Nowadays, activities of companies in the dynamic and turbulent environments are described by factors such as competitive intensity, unstable market conditions, rapidly changing technologies, and short product life cycle. Under such conditions, an effective strategy for launching a product into the market increases the survival chance of a company and improves its performance. The purpose of thi...
متن کاملProduct Positioning as a Moderator for Halal Cosmetic Purchase Intention
Consumers have been spoiled by the quality of Halal products available on the market. However, existing literature has lacked recognition for consumer Halal cosmetic products. Therefore, this study enhances the body of knowledge about consumer attitude and intention to purchase Halal cosmetic products. Specifically, this article will discuss the moderating effect positioning has on attitude wit...
متن کاملA Behavior - Based Intelligent Control Architecture withApplication
The paper presents a behavior-based intelligent control architecture for designing controllers which, based on their observation of sensor signals, compute the discrete control actions. These control actions then serve as the \set-points" for the lower level controllers. The behavior-based approach yields an intelligent controller which is a cascade of a perceptor and a response controller. The...
متن کاملOptimal Positioning of Middle Schools within the City of Dehdasht through a Combination of Boolean Logic and FAHP
Optimal Positioning of Middle Schools within the City of Dehdasht through a Combination of Boolean Logic and FAHP M.A. Firoozi, Ph.D. P. Rahmaani N. Hosseini Shahpariyaan M. Fereydoonnejaad Optimal positioning of schools is of much interest to planners because the rapid increase in population and structural changes within the cities could lead to distribution problems if not fo...
متن کاملDesigning an integrated relief pre-positioning network with perishable commodities
In this paper, a bi-objective model is proposed for designing a pre-positioning network of pharmaceutical supplies considering their limited shelf-life. The presented model aims to consider both cost efficiency and responsiveness by minimization of total cost and the maximum amount of unmet demand under uncertainties in demand and supply sides’ data. Moreover, for effective distribution of reli...
متن کامل